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Light Up a Luckies---It's Light-Up Time

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In the heart of the depression, very few schools could afford hiring their own artists to draw one-time-only covers for their football programs, which is why during this time it was mainly Notre Dame, the Ivy League and a few Big Ten teams whose covers retained a distinctive touch. For most schools, the syndicated covers began to take over, and it wasn't unusual to see the same scene depicted on hundreds of different program covers during the course of a season, with only the names and the dates changed. And when budgets were especially tight, which was often the case for many of the southern schools, there was always a third option---cover art courtesy of Lucky Strike. At least they spared us pictures of the quarterback puffing away while calling the signals.